The Power of Storytelling
The power of storytelling is the way it engages the audience. It connects the storyteller with the audience, creating a trust bond that feels very authentic. When friend and colleague Darren Batty shared the article from Julie Neumark on LinkedIn recently I realised it was an important topic we had not covered yet. Of course you can’t just tell a boring story and expect to create any level of connection. Telling people facts and data will not change their minds but telling a story may influence them and that is the goal. In their paper on ‘The Science and Power of Storytelling‘ Suzuki et al. write that “engaging listeners, creates a stronger and more meaningful transfer of knowledge because it elicits participation, creates an intellectual investment and emotional bond between the speaker and the audience”. The emotional bond and the intellectual investment that comes from good storytelling is a powerfulContinue Reading