Amazon has now been in business for 23 years, and every year Jeff Bezos has taken the time to write to shareholders. These letters are lessons from Bezos, they articulate the business philosophies, technology strategy and leadership direction. It is a masterclass in what it has taken to build the second largest company in the world. CBInsights have analysed all twenty three letters and identified what they believe to be the most important wisdom in each letter in chronological order. In this DIGEST we have synthesised the content further down to the underlying themes over the last two decades. “When something bad happens you have three choices. You can either let it define you, let it destroy you, or you can let it strengthen you.” Theodor Seuss Geisel Wandering the essential growth counterbalance to efficiency Most large established businesses know their market, they build plans and execute as close to
For those that have not read the Book – Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant. Or the seminal HBR 2004 article ‘Blue Ocean Strategy‘ here is a very high level over view. Blue Ocean Strategies are ones that capture the new and unexplored areas. They unlock new demand and make the existing competition irrelevant. The cornerstone is “value innovation”, a concept which was originally outlined in the HBR article “Value Innovation – The Strategic Logic of High Growth” (Kim & Mauborgne’s 1997). “Red oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth are reduced.