Grey Rhino

With the dual pressures of the pandemic and the economic crisis, many executives are challenged dealing with the constant increase in new challenges that appear every day. Many leaders claim that with all this going on they have no time for strategy and planning, often using the excuse that this is a ‘Black Swan event’. The concept of a Black Swan event (a term coined by Wall Street trade Nassim Nicholas Taleb in his 2001 book ‘Fooled by Randomness‘) is an event that is unpredictable, has severe and widespread consequences, and after the event people will rationalise as being predictable (hindsight bias). Previous events that have been broadly defined as Black Swan include: The 1997 Asian Financial Crisis The “Dotcom” Crash  9/11 Attacks The 2008 Global Financial Crisis Brexit Author Michele Wucker describes the current situation not as a Black Swan but rather as “Grey Rhino”. The Rhino phenomenon isContinue Reading