This article looks at Apple and the Innovator’s Dilemma in particular with the iPhone as the main success trap potentially holding Apple back. “When you get a product that is wildly successful you get comfortable”, this stops trying something new and new ideas have to compete for resources with the core product. Clayton Christensen wrote his first book about the Innovators Dilemma in 1997, demonstrating how very successful companies could do everything right and still lose market leadership or even fail as new unexpected competitors rise and take over the market. In this article by Molly Wood she makes the point that if you go back and read that book and replace every time that Christensen mentions “a company” with “Apple” it looks that Apple is a company on the verge of being disrupted and that it is unlikely that the next great idea in technology will come from Cupertino.Continue Reading