Amazon has now been in business for 23 years, and every year Jeff Bezos has taken the time to write to shareholders. These letters are lessons from Bezos, they articulate the business philosophies, technology strategy and leadership direction. It is a masterclass in what it has taken to build the second largest company in the world. CBInsights have analysed all twenty three letters and identified what they believe to be the most important wisdom in each letter in chronological order. In this DIGEST we have synthesised the content further down to the underlying themes over the last two decades.  “When something bad happens you have three choices. You can either let it define you, let it destroy you, or you can let it strengthen you.” Theodor Seuss Geisel Wandering the essential growth counterbalance to efficiency Most large established businesses know their market, they build plans and execute as close toContinue Reading