10 Types of Innovation: The Art of Discovering a Breakthrough Product
Synopsis of an article from Visual Capitalist by Jeff Desjardins Published 1st July 2020 This article is built around an excellent infographic built on years of in depth research from innovation firm Doblin (owned by Deloitte). They have observed that there are 10 types of innovation that can be categorised with specific dimensions, which can then be used to analyse competition and test for product vulnerability using their strategic framework. 10 Types of Innovation Profit Model – How you make money Network – Connections with others to create value Structure – Alignment of your talent and assets Process – Signature of superior methods for doing your work Product Performance – Distinguishing features and functionality Product System – Complementary Products and Services Service – Support and enhancements that surround your offerings Channel – How your offerings are delivered to customers and users Brand – Representation of your offerings and business CustomerContinue Reading