Connecting Innovation to Purpose
The importance of innovation to help a firm stay ahead of its competitors is a regular topic for business and academic texts. Connecting innovation to purpose is about ensuring the magic of innovation is resonating deeply in the emotional drivers and values of staff responsible for ensuring its success. This is aligned to the question Simon Sinek asks when he says “Start with Why”. He writes about how leaders make the connection between an idea and what drives or motivates them (individual purpose). “Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.“ Simon Sinek – Start With Why 2011 Innovation is the way that successful companies grow. Innovation is the way new products and services are identified, provenContinue Reading