Editor Atlarge (Page 5)

Synopsis of an article in HBR by Michael Beer, Published 22nd June 2020 Michael explains that most organisations today are dealing with massive strategic challenges that require a redefinition of purpose, identity, strategy, business model and even structure. Many if not most of these will fail and not because the strategy if flawed but rather the organisation does not have the ability to execute. He explains that he has seen six common interrelated reason for failures, referred to as ‘hidden barriers’ which make organisations ineffective. Hidden barrier #1: Unclear values and conflicting priorities Often, the underlying problem is not this or that strategy, but rather the process by which the strategy was formed — or the lack of any such process. In these cases, strategy is often developed by the leader along with the chief strategy or marketing executive and only then communicated to the rest of the senior teamContinue Reading

Twenty five years ago I almost ended up working with the Danish Wunderkind Martin Lindstrom (at the beginning of the dotcom bubble) in what was one of the first Digital Agencies, but I ended up taking a different path. Today Martin is recognised as a global leader in Digital Brand Marketing, with numerous books to his name, he is a regular columnist with Fast Company, Time Magazine and Harvard Business Review. This is a synopsis of an article on LinkedIn by Matin Lindstrom published 25th June 2020. With approximately 100 million users now logging into MSFT Teams every day (and many more on Zoom) the consideration that this way of working from home is the new normal has reached leaders at all levels of organisations around the world. Microsoft however, had been through the same experience four years ago, and the biggest issue was the loss of corporate culture. AContinue Reading